Privacy

This statement describes when, how and for what purposes DeLaval processes (e.g. collects, generates, holds, uses and discloses) data relating to you in connection with DeLaval.com and associated websites (collectively referred to as the websites).

Please see the DeLaval.com Cookies statement for information on when, how and for what purposes cookies are used in connection with the websites.

Categories of data

The following categories of data relating to you may be processed by DeLaval in connection with the websites:

(a)                Data that is automatically collected concerning the device and browser that you use to access the websites (e.g. IP address, cookie identifiers, device type and browser type) and concerning your browsing activity (e.g. which pages you visit).

(b)                Data that is voluntary submitted by you when you sign up for newsletters and campaigns, send messages through contact forms or execute other web forms on the websites.

Purposes of Processing

The data relating to you that is collected or generated by DeLaval in connection with the websites may be used to administer and operate the websites, to monitor and analyse the use of the websites, to optimise the functionality and content of the websites and to further develop the websites. The data that you submit in web forms on the websites will be processed for the purposes identified in relation to the respective forms (e.g. to sign you up for a specific campaign or send you newsletters).

Please see the “Third Party Services” section below for a description of how and for what purposes third parties process data relating to you in connection with the websites.

Recipients

The data that is collected or generated by DeLaval in connection with the websites may for the purposes set out above be disclosed to and processed by any entity in the DeLaval Group (DeLaval Holding AB and each entity directly or indirectly controlled by DeLaval Holding AB). Furthermore, DeLaval may, for the purposes described above, use service providers to carry out certain activities on DeLaval’s behalf (e.g. data storage). Such service providers may have access to the data for such purposes, in which case DeLaval takes steps to ensure that the service providers protect the data and does not use it for other purposes. Please contact DeLaval, as set out in the “Further Information” section below, to find out which service providers, if any, that have access to the data relating to you that is collected or generated by DeLaval and for what purposes such service providers have access.

Except as set out above, the data that is collected or generated by DeLaval in connection with the websites will be shared only in aggregated/anonymised form (names of individuals, legal entities, farms, etc. will be removed or replaced by anonymous or fictitious identifiers).

Please see the “Third Party Services” section below for a description of how and for what purposes third parties process data relating to you in connection with the websites.

Consent and Legal Basis

By submitting data in a web form on the websites, you consent to the use of such data for the purposes identified in relation to that form. Where data relating to you is used without DeLaval having sought your consent, the legal basis for processing of the data is that the processing is necessary for legitimate interests (the purposes specified above) pursued by DeLaval and which DeLaval, based on a balance of interests, deems not to be overridden by your interests or fundamental rights and freedoms. Certain processing of data relating to you may also be necessary for compliance with a legal obligations.

Retention and Security

The data relating to you that is collected or generated by DeLaval in connection with the websites will not be kept for a longer period of time than is reasonably necessary for the purposes of processing set out above. DeLaval (or, as applicable, its service providers) has implemented physical, technical and organisational measures to ensure a level of security appropriate to the risks represented by the processing and the nature of the data. Such measures are implemented to: (a) ensure that the data can be accessed only by authorised personnel; (b) ensure that no personnel is authorised to access the data other than those requiring access to such data; (c) ensure that all such authorised personnel are subject to appropriate obligations to keep the data confidential; and (d) protect the data against unauthorised disclosure and access and accidental or unlawful destruction, loss and alteration.

The data relating to you that is collected or generated by DeLaval in connection with the websites will primarily be held in the European Union but may, for the for the purposes and with the limitations set out above, be transferred to any location where You access the websites, where the DeLaval Group is located and where DeLaval’s service providers maintain their operations. Where, in any other case than when necessary for the performance of services requested by you, data will be transferred from the European Union, or other countries and territories that the EU Commission has determined to ensure an adequate level of protection of personal data, to a country or territory that does not ensure such level of protection, DeLaval will apply appropriate additional safeguards to ensure the data is sufficiently protected (e.g. the “Standard Contractual Clauses” contained in the Annex to the EU Commission Decision 2010/87/EC of 5 February 2010). Please contact DeLaval, as set out in the “Further Information” section below, to find out which countries and territories that data is transferred to and which safeguards that have been implemented.

Third party Services

In connection with the websites, the third party services described below are used to gather statistics and deliver targeted ads. The respective providers of the services may gather data relating to you for the purposes of providing the service to DeLaval. However, DeLaval only get access to statistics in aggregated form.

AdRoll (https://www.adroll.com) is used to deliver targeted ads. AdRoll uses cookies, tracking pixels and related technologies to monitor visitor behaviour. The information is processed by AdRoll Advertising Limited to provide ads that are relevant to you. Please see AdRoll’s Service Privacy Notice (https://www.adroll.com/about/privacy) to find out how and for what purposes AdRoll Advertising Limited may process data relating to you. You can opt out of AdRoll’s targeted ads by clicking on the blue icon that typically appears in the corner of AdRoll ads or by clicking here.You can also opt out of targeted ads by using the opt out tools provided by Your Online Choices (http://www.youronlinechoices.com/), Digital Advertising Alliance' (http://www.aboutads.info/choices/) or the Network Advertising Initiative (NAI) (http://www.networkadvertising.org/choices/).

Google Analytics (http://www.google.com/analytics) is used to analyse how visitors use the websites. Google Analytics uses cookies to monitor visitor behaviour. The information is processed by Google Inc. to compile statistical reports on website activity for the websites and provide such reports to DeLaval (which are used by DeLaval for the purposes described above). Please see Google’s Privacy Policy (https://www.google.com/policies/privacy/) to find out how and for what purposes Google Inc. may process data relating to you. To opt out of Google Analytics, visit the Google Analytics opt-out page (http://tools.google.com/dlpage/gaoptout) and install the add-on for your browser.

Facebook’s Conversion Tracking Pixel service is used to follow the effects of Facebook advertisements. Facebook Inc. uses cookies, tracking pixels and related technologies follow the actions of visitors after they are redirected to a website by clicking on a Facebook advertisement. The information is processed by Facebook Inc. to compile statistical reports on the effects of Facebook advertisements and provide such reports to DeLaval (which are used by DeLaval for the purposes described above). Please see Facebook’s Privacy Policy (https://www.facebook.com/about/privacy/) to find out how and for what purposes Facebook Inc. may process data relating to you. To opt out of the Conversion Tracking Pixel service, visit Facebook’s opt-out page (https://www.facebook.com/ads/website_custom_audiences/) and follow the instructions.

Crazy Egg (https://www.crazyegg.com) is used to obtain information about how visitors are interacting with the websites. CrazyEgg collects data concerning the device and browser you use to access the website. The information is processed by Crazy Egg, Inc. compile reports on the collective behaviour of visitors of the websites and provide such reports to DeLaval (which are used by DeLaval for the purposes described above). Please see the Crazy Egg Privacy Policy (https://www.crazyegg.com/privacy) to find out how and for what purposes Crazy Egg, Inc may process data relating to you. To opt out of Crazy Egg, visit the Crazy Egg opt-out page (https://www.crazyegg.com/opt-out) and follow the instructions.

Further Information

You have the right, subject to restrictions under applicable law, to request information about DeLaval’s processing of data relating to you, to access such data (in an structured, commonly used and machine-readable format, with the right to forward such data) and to request DeLaval to correct, complete, update, lock or delete data relating to you that is inaccurate, incomplete, confusing, outdated or unlawful. You also have the right to object, on legitimate grounds, to processing of data relating to you (in particular if entitled to do so under applicable data protection legislation) and to withdraw, with prospective effect only, any consent given by you regarding processing of such data. If you believe that the processing of personal data relating to you infringes applicable law, you may also lodge a complaint with the relevant supervisory authority.

Requests concerning DeLaval’s processing of data relating to you can be made to DeLaval at the address stated below (attention: “Data Protection Officer”).

Data Controller and Data Protection Officer

DeLaval International AB (corporate registration number 556012-3928, P.O. Box 39, Gustaf de Lavals väg 15, SE 147 21 Tumba, Sweden) is the “controller” of data processed by DeLaval in connection with the websites.

To contact the Data Protection Officer of DeLaval International AB, please send a letter to the above address with attention “Data Protection Officer”.

Updates of this Statement

Additional functionalities may be added to the websites in the future. DeLaval will update this statement to describe how and for what purposes DeLaval will process data in relation to such new functionalities. DeLaval may also update this statement to describe additional scope or purposes of processing of data in connection with the websites.